SPORTS
BrandEar’s capabilities provide those in the sporting world many opportunities to gain insights into conversations around players, teams, sports, and professional leagues. Sports play a big role in all of our lives whether it’s exercising to stay fit and have fun or watching your favorite team win the big game. Now, more than ever, people love to talk sports on social media. With BrandEar, users can measure the success of ticketing campaigns with tools that analyze fan engagement and fan sentiment. Furthermore, media outlets who generate sports reports can get a more comprehensive understanding of which sporting events are the most talked about on social media and why those events are the most popular.
Our Activity over Time tool allows users to measure when activity on social media around a particular team, sport, of event is the highest. For example, the 2016 Rio Olympics revealed that swimming and track were the most talked about sports. Knowing valuable information such as this can have implications for business and future planning such as decisions around sponsorships, advertisements, and event location selection. Sport dominates social media news feeds and understanding the impact that has on your business can give you an advantage within the industry.