ENVIRONMENT
Environmental factors play a large part in making important business decisions, especially if your business has operations outside or is located in places with potentially severe weather conditions. Additionally, it’s necessary for corporations to monitor weather conditions so that they can help anticipate positive and negative weather-based impacts on retail sales. Weather can be very difficult to predict, but often users on social media will provide complete real-time information pertaining to a weather event faster and more accurately than weather stations. For example, in the event of an expected storm, BrandEar provides corporate operations teams with the ability to monitor local conditions by finding social media posts relevant to their retail and manufacturing operations. Also, trends in environmental changes can be found through keyword discovery, helping leadership teams forecast future sales.