AUTOMOTIVE
The automobile industry is an intensely competitive market with product differentiation and customer retention being important factors in maintaining profitability. BrandEar allows automobile producers to understand changes in customer preferences so that they can make adjustments to the product that will result in increased sales and customer satisfaction. Social conversations can reveal the popularity of specific models, which allows management to adequately plan so that the supply chain is smooth and consumer demands are met. Additionally, listening to the market can help automobile manufacturers decide which cars to present at auto shows and which features will garner the most attention, so that they can prepare for the best results.
BrandEar's geo-social capabilities allow dealerships to look for opportunities in and around the dealer locations and engage potential new customers in the moment.
These days people will take to social media to report issues and problems with anything, including cars. Figuring out manufacturing problems before they reach a fever pitch is important, so that drivers are safe and happy. Technological advancements are rapidly improving the quality of cars and auto producers are constantly making improvements, so staying on top of what’s hot with BrandEar gives users a huge advantage over the competition.