Entertainment
For those in the entertainment industry, it is important to understand consumer trends and preferences. For example, why are online streaming services such as Netflix or HBO having so much success in comparison to traditional network TV shows? Additionally, box office sales can indicate the success or failure of major flicks, but often it’s difficult to identity specifically why certain films do better than others. By listening to trends on social media, decision-makers can discover what forms of entertainment people are consuming as well as in which markets and when.
BrandEar also helps users plan and run entertainment events such as concerts or festivals. Event planners use analytical tools to discover which music groups are on the rise or trends in the music industry like emerging genres. We also give users the ability to listen to social media conversations at specific locations such as a theme park, a golf course, or during an awards event with the Oscars. This allows users to answer questions like, how do visitors feel about the new roller coaster ride or how fast are the greens playing and what adjustments can be made? The entertainment industry is constantly evolving to adapt to changes in what types of entertainment consumers prefer to consume, which makes understanding these trends vital to satisfying sophisticated consumer tastes in entertainment.