HOSPITALITY
With the emergence of social media, whether a customer has a complaint or loves an experience at your hotel property, you’ll hear about it in real time. These insights allows local management teams to say thanks to customers enjoying their stay and respond to any issues or problems in real time. By proactively seeking out problems and promptly responding to complaints, businesses in the hospitality industry can reduce negative social impact and turn the customer from unhappy to delighted.
For large corporations, it can be extremely difficult to sift through the countless posts to find the ones that matter and actually provide insights for your business. With BrandEar, the process is simple and easy, allowing you to use keywords to find the most helpful trends. The ability to learn which hotel locations perform the best and why can help you make improvements to the ones lacking in performance and better plan for future developments or endeavors. Additionally, places that are hosting conferences or events can ensure that everything is running smoothly and according to schedule by monitoring trends around the time and location of the event. The practical uses for BrandEar’s media discovery tool in the hospitality industry are endless and allow your business to quickly and effortlessly gain the upper hand.